Award-winning cinematic short films for responsive mobile eLearning
Our Federal Government client wanted a suite of ten eLearning products to help young jobseekers –
- Develop their skills and confidence to improve their job search,
- Engage and succeed in the labour market, and
- Develop their life and employability skills.
These resources would be made freely available on the Department’s public website.
We knew that the target audience, which included early school leavers and at-risk youth, would not respond well to something that felt like a structured lesson. We also knew that a polished, high-quality product would maximise learner engagement. The main challenge in meeting this brief was to develop a product that would connect with and motivate the target audience of young jobseekers – a group that is notoriously difficult to engage.
We were enthusiastic about the opportunity to help young jobseekers land their first job. Much planning, consultation and research went into the initial planning stage. After several creative brainstorming sessions, the team landed on the innovative and previously unseen solution: Ten cinematic short films.
These linked narrative, cinematic short films became the hero pieces, each accompanied by a responsive mobile-based eLearning module offering the opportunity to practise new jobseeking skills. Participant feedback highlighted that the videos themselves were well supported by the accompanying eLearning activities.
The modules allowed learners to apply newly acquired skills and knowledge to their own jobseeking experience. This was particularly important to the subset of users who prefer information to be more directly imparted.
Practical activities to support an individual’s own job search included the following:
- Confidence-boosting activities to identify relevant existing skills and strengths from everyday life,
- Checklists for job interview preparation and follow-up,
- Practise interview questions and model answers, and
- Employability skills self-reflection questionnaire with supporting learning resources.
This project took out the LearnX gold Award for Best eLearning Design: Video.